L'esprit Academy

L’esprit Academy is a cosmetology school dedicated to creating professionals who are on the leading edge of new talent in one of the nation’s top careers.

L’esprit asked me to design several window clings for the exterior of their 2 Michigan locations. The designs needed to capture the attention of exterior traffic and show the amazing diverse talent within, without relying on copy.

The project went so well it inspired them to push further and refresh the whole brand based off this initial work.

Inspire
Confidence

Spoiler Alert!

Not only should the clings excite pedestrians, students, and instructors, but the design needed to inspire the client to move forward with using our team for rebranding the school.

The designs inspired confidence.

Creative Spectrum

L'esprit students are creative and diverse. I wanted to highlight that in each design through the use of color. Just as color envelops the subject, the design holds the attention of the viewer but does not overwhelm.

Fake It Till
You Make It

Rarely the perfect image exists. Since the design relied heavily on imagery, it was crucial that the image resonated well with L’esprit’s target audience. But what happens if you can’t find an image that fits the client’s needs?

You make it yourself.

A Small Spark Can Start a Great Fire

After we completed the window clings L'esprit came back to us with raving reviews! Students, staff, random people on the street, all loved it.

Then they asked us to refresh their entire brand.

A Card As Unique
As You Are

At it's core, L'esprit Academy is a place where individuals can learn to express themselves outwardly, through the quality of their work, their clients, and themselves.

But what about the staff? I thought a great way I could allow the staff to be able to express themselves would be to have business cards that were uniquely theirs.

Each gradient was crafted with their name, personality, and job description in mind to craft something of their own.